The Journey from Concept to Creation

Scott Kohno’s latest book, “Never Hire A Skinny Chef,” is more than just a collection of business advice—it’s a tribute to a lifelong journey of learning and experience. The inspiration for this book came from a powerful mentor, Mr. Martin Pegler, a legendary figure in visual merchandising and store design. Scott’s promise to Martin to write a book has culminated in this engaging read, which combines humor with invaluable business insights.

Martin Pegler, known for his extensive body of work, was a guiding light for Scott throughout his career. Despite Martin’s passing in 2021, his influence continues to shape Scott’s approach to business and life. This book reflects the lessons Scott learned from Martin and his own experiences over 30 years in the industry.

In “Never Hire A Skinny Chef,” Scott uses a metaphor—hiring a “skinny chef”—to discuss the importance of experience and wisdom in business. He argues that just as a good chef needs to savor every dish they prepare, a successful businessperson must have a deep understanding of their field and a wealth of experience.

Why You Should Read It

If you’re an entrepreneur or business owner looking to enrich your understanding of what makes a successful business, Scott’s book offers practical advice and engaging anecdotes. It’s not just about avoiding mistakes but about embracing the experiences that make you better at what you do.

Call to Action:

Discover the wisdom Scott Kohno has gained over his illustrious career. Purchase “Never Hire A Skinny Chef” today and gain insights that could transform your business approach.